Every day, our mission is to deliver fresh, exciting products while preserving the loyalty of our customers and consumers and upholding the integrity of our brands and licensors.
C-Life Group, LTD. was founded in 1989 and is a New York City based wholesale apparel company that focuses on licensed and branded products.
We are highly competent in fashion apparel and excel in screened, decorated t-shirts and fleece for Men’s, Women’s, and Kids, as well as sportswear, outerwear, bottoms and accessories. Our license portfolio categories include Character, Music, Lifestyle, Food & Beverage, TV & Movie, Video Game, and Automotive properties.
We are a valued supplier to retailers around the world. C-Life holds a solid foundation of retailers from the following channels: Department Stores, Specialty, Mid-Tier, Off-Price, Mass Market and Value as well as E-Commerce.
Today, C-Life’s distribution and product range is broader than it was when we started in 1989. In a fast-paced and ever-changing industry, we pride ourselves on our ability to quickly recognize, develop, translate, execute and deliver trends successfully to our markets. Our passion is the powerful force driving our ongoing growth and success.
1989
C-LIFE IS FOUNDED
Inspired by a white space in the market for a brand appealing to both street and surf cultures.
1992
LAUNCHED INTO LICENSING
Started with specialty stores and expanded through Sears and other major retailers.
Merged with Hazbro
A pivotal union with Saul Hazan
SIGNED MARVEL LICENSE
Secured Spider-Man licensing deal, transforming the business model.
CUSTOMER BASE DOUBLED WITHIN TWO YEARS
1994
SIGNED ROCK LICENSES
Added AC/DC, Rolling Stones, Pink Floyd; expanded into men’s concert tees.
1999
2001
MERGED WITH JHL APPAREL
Shifted manufacturing to near-shoring, which increased production efficiency.
SPIDER-MAN MOVIE RELEASE
Highest-grossing movie at the time; retail demand exploded.
REVENUE INCREASED BY 75% WITHIN 12 MONTHS
2002
2010
EXPANDED INTO JUNIORS
Broadened customer base; increased product diversity.
2017
LAUNCHED THREADFAST APPAREL
New brand launch consisting of elevated, sustainably sourced blank apparel for the imprintable and promotional industries.
2020
WOMEN’S/GIRL’S BUSINESS HITS 50% OF VOLUME
Women’s/Girl’s apparel matched men’s/boy’s business. Overall revenue increased by 50% over the next two years.
OVERALL REVENUE INCREASED BY 40% OVER THE NEXT TWO YEARS
2024
EXPANDED MANHATTAN SHOWROOM
Upgraded headquarters and expanded showroom footprint in the Garment District, - strategic move for increased visibility and business growth.
CUSTOMER BASE INCREASED 20% IN ONE YEAR
2025
FUTURE EXPANSION AND BRAND ACQUISITION
Unlocked new distribution channels acquiring Von Dutch and Palm Angels. Already shocking the market with quick turnarounds and strong art direction.
